Privacy Policy

1. Data protection at a glance

General information

Our data protection information for customers/other contractual partners and interested in accordance with Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR) can be found here.

Our data protection information for visitors in accordance with Art. 13, 14 and 21 of the General Data Protection Regulation (GDPR) can be found here.

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. Detailed information on data protection can be found in our Privacy Policy below.

Data collection on our website

Who is responsible for data collection on this website?

Data is processed on this website by the website operator. You can find their contact details in the site's legal notice.

How do we collect your data?

Your data will be collected when you communicate it to us. This can be, for example, data that you enter in a contact form.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time the page was viewed). This data is collected automatically as soon as you visit our website.

What do we use your data for?

Part of the data is collected to ensure the error-free functioning of the website. Other data can potentially be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to request information about your stored data, its origin, recipients, and the purpose of its collection free of charge at all times. You also have the right to request that it be corrected, blocked, or erased. You can contact us at any time using the address given in the legal notice if you have further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and third-party tools

When visiting our website, your browsing behaviour may be statistically analysed. This is done primarily through the use of cookies and analysis programs. Your browsing behaviour is usually analysed anonymously, i.e. it cannot be traced back to you personally. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following Privacy Policy.

You can object to this analysis. We will inform you about your options for objection in this Privacy Policy.

2. General and mandatory information

Data protection

Heidolph Instruments takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy.

Various personal data is collected when you use this website. Personal data is data with which you can be personally identified. This Privacy Policy explains what date we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the internet (e.g. when communicating by email) may have security gaps. Complete protection of data against access by third parties is not possible.

Notice on the data controller

The data controller responsible for processing data on this website is:

Limited partnership Kelheim
Heidolph Instruments GmbH & Co. KG
Ludwigsplatz 8
93309 Kelheim

Regensburg District Court HRA 5845
Personally liable partner:
Heidolph Instruments Verw. GmbH – Kelheim
Regensburg District Court HRB 6840

Phone: +49-(0)-9122-9920-0
Email: sales@heidolph.de

The data controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Retention period

Unless a specific retention period is specified in this Privacy Policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for erasure or revoke your consent to data processing, your data will be deleted unless we have any other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the data will be erased once these reasons have ceased to exist.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Article 6 (1) (a) GDPR, or Article 9 (2) (a) GDPR, if special categories of data according to Article 9 (1) GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also based on Article 49 (1) (a) GDPR. If you have consented to the storage of cookies or to accessing information on your end device (e.g. via device fingerprinting), then data will also be processed on the basis of Section 25 (1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG). Consent can be revoked at any time. If your data is required to fulfil the contract or to carry out pre-contractual measures, then we process your data on the basis of Article 6 (1) (b) GDPR. Furthermore, we process your data if it is required to fulfil a legal obligation on the basis of Article 6 (1) (c) GDPR. The data processing can also be based on our legitimate interest according to Article 6 (1) (f) GDPR. The following paragraphs of this Privacy Policy provide information on the relevant legal bases in each individual case.

Note on data transfer to the USA and other third countries

Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection laws. When these tools are active, your personal data can be transferred to these third countries and processed there.

Furthermore, we may transfer personal data to third countries. However, such transmission will only take place with your express consent.

We would like to point out that in these countries, no level of data protection comparable to that in the EU can be guaranteed. For example, US companies are obliged to hand over personal data to security authorities without you, as the data subject, being able to take legal action against this. It cannot therefore be ruled out that your data will be processed, evaluated and permanently stored by official bodies. We have no influence over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. To do so, an informal message sent to us by email is sufficient. The legality of the data processing that took place up until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct advertising (Article 21 GDPR)

If the data is processed on the basis of Article 6 (1) (e) or (f) GDPR, you have the right to object at any time to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this Privacy Policy. If you lodge an objection, we will no longer process your affected personal data unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims (objection in accordance with Article 21 (1) GDPR). If your personal data is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising. If you object, your personal data will then no longer be used for the purpose of direct advertising (objection in accordance with Article 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for matters related to data protection legislation is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data that we process based on your consent or in fulfilment of a contract delivered to you or a third party in a common, machine-readable format. If you request the direct transfer of data to another data controller, this will only be done to the extent that it is technically feasible.

Information, blocking, erasure

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to have this data corrected, blocked or erased at any time. You can contact us at any time about this and any other questions you may have on the subject of personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time to do this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to demand that the processing of your personal data be restricted.
If the processing of your personal data happened or is happening unlawfully, you may request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
If you have lodged an objection in accordance with Article 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.

Where you have had the processing of your personal data restricted, such data – apart from being stored – may only be processed with your consent, or to assert, exercise or defend legal claims, or to protect the rights of another natural or legal person, or on the grounds of an important public interest of the European Union or a member state.

SSL or TLS encryptions

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as enquiries you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

3. Data protection officer

Legally required data protection officer

We have appointed a data protection officer for our company:

Nadine Heyn
Data Protection Officer of the company
Heidolph Instruments GmbH& Co. KG
Ludwigsplatz 8
93309 Kelheim

Phone: +49-(0)-9441-68383-12
Email: Datenschutz@heidolph.de

4. Data collection on our website

Cookies

Some of our web pages use "cookies". Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files, which are stored on your computer and saved by your browser.

Most of the cookies we use are "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your browser the next time you visit us.

You can configure your browser to inform you about the use of cookies and only allow cookies in individual cases, refuse to accept cookies in certain cases or in general, and automatically delete cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are necessary to carry out the electronic communication process or to provide certain features you desire (e.g. watchlist feature) are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies to ensure the error-free and optimised provision of its services. If other cookies (such as those used to analyse your browsing behaviour) are also stored, they will be treated separately in this Privacy Policy.

You can revoke the consent to the listed cookies and tracking tools at any time with future effect by clicking on the following link and changing your current preferences in our Cookie Consent: Cookie Consent

Server log files
The website provider automatically collects and stores information in "server log files", which your browser automatically transmits to us. These are:

Browser type and version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

This data is not combined with data from other sources.

This data is collected on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free display and optimisation of its website; the server log files must be stored for this purpose.

Contact form

If you send us enquiries via the contact form, we will store your details from the enquiry form, including the contact details you have provided there, for the purpose of processing the enquiry and in the event of follow-up questions.

This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6 (1) (f) GDPR) or on your consent (Article 6 (1) (a) GDPR) if this was requested; consent can be revoked at any time. To do so, an informal message sent to us by email is sufficient. The legality of the data processing operations that took place up until the revocation remains unaffected by the revocation.

This data may be transmitted to companies affiliated with us (e.g. traders) within the EU or the EEA and to third countries. Your data will only be transmitted to fulfil a contract or to carry out pre-contractual measures (Article 6 (1) (b) GDPR) or to effectively process enquiries addressed to us (Article 6 (1) (f) GDPR). If data is transferred to a third country for which there is no adequacy decision by the European Commission pursuant to Article 45 (1) GDPR, there are suitable guarantees in accordance with Article 46 (2) GDPR.

The data you enter in the contact form will remain with us until you ask us to erase it, revoke your consent to storage, or the purpose for data storage no longer applies. The mandatory legal provisions – in particular retention periods – remain unaffected.

Warranty registration

On our website, you have the option of registering a warranty for your devices. We use the data entered for this purpose for warranty and service purposes. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

The data entered during registration is processed on the basis of your consent (Article 6 (1) (a) GDPR). You can revoke your consent at any time. To do so, an informal message sent to us by email is sufficient. The legality of the data processing that has already taken place remains unaffected by the revocation.

We will store the data collected during registration for the duration of the warranty, and if an active business relationship exists beyond that, until the end of this business relationship. If there is no active business relationship, your data will be deleted after a period of 3 months after the end of the warranty. Statutory retention periods remain unaffected.

Enquiry by email, telephone or fax

If you contact us by email, telephone or fax, we will store and process your enquiry, including all resulting personal data (name, enquiry), for the purpose of processing your request. This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6 (1) (f) GDPR) or on your consent (Article 6 (1) (a) GDPR) if this was requested; consent can be revoked at any time.

We will retain the data you provide to us until you ask us to erase it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). The mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Analytics and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses "cookies". These are text files which are stored on your computer and allow your use of the website to be analysed. The information generated by the cookie about your use of the website (including your IP address) is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisation

We have activated the IP anonymisation function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before it is transmitted to the USA. In exceptional cases only, the full IP address will be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, compile reports regarding website activity, and provide other services to the website operator related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other Google data.

Browser plugin

You can prevent cookies from being stored by selecting the appropriate settings in your browser; however, we would like to point out that by doing so, you may not be able to enjoy the full functionality of this website. You can also prevent Google from collecting the data generated by cookies related to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Disable Google Analytics.

You can find more information on how Google Analytics handles user data in Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Contract data processing

We have entered into a contract with Google to outsource our data processing and have fully implemented the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics on Google Analytics

This site uses the "demographic characteristics" feature of Google Analytics. This allows reports to be generated containing statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be attributed to a specific person. You can disable this feature at any time via the ad settings in your Google account or you can generally prohibit the collection of your data by Google Analytics as described in the "Objection to data collection" section.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function enables the advertising target groups created with Google Analytics Remarketing to be linked to the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages adapted to you on a device (e.g. mobile phone) depending on your previous usage and browsing behaviour can also be displayed on another of your end devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you log in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by disabling personalised advertising in your Google account by following this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the data collected in your Google account data is based solely on your consent, which you can give to or revoke from Google (Article 6 (1) (a) GDPR). For data collection operations not merged in your Google account (for example, because you do not have a Google account or have objected to the merge), the collection of data is based on Article 6 (1) (f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google's Privacy Policy at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google AdWords, we use "conversion tracking". When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files which internet browsers store on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through AdWords advertisers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you may refuse by simply disabling the Google conversion tracking cookie via your internet browser user settings. You will then not be included in the conversion tracking statistics.

"Conversion cookies" are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see Google's Privacy Policy: https://www.google.de/policies/privacy/.

You can configure your browser to inform you about the use of cookies and only allow cookies in individual cases, refuse to accept cookies in certain cases or in general, and automatically delete cookies when the browser is closed. Disabling cookies may limit your ability to use some of the functions of this website.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. To do this, reCAPTCHA analyses the website visitor's behaviour based on various characteristics. This analysis starts automatically as soon as the website visitor accesses the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that analysis is taking place.

The data processing takes place on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its websites against abusive automated spying and spam.

Further information about Google reCAPTCHA and Google's Privacy Policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Google Signals

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR), we use the web analysis service Google Signals. With Signals, Google provides reports on the number of users across devices, as well as on different groups of users, which are based on different device combinations used. For this purpose, Google uses the data of users who have enabled the "personalised advertising" option in their Google account settings. Google Signals is only used with activated IP anonymisation. This means that the IP address of users within the member states of the EU and the European Economic Area is shortened. This shortening eliminates the personal reference to your IP address. This means that no conclusions can be drawn about the identity of an individual user. You can object to the collection by Google Signals at any time by disabling "personalised advertising" in your Google account: https://support.google.com/ads/answer/2662922?hl=de
Additional information about how Google handles your personal data in its advertising network can be found here: Advertising and data protection.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, U.S.A. ("Facebook") to measure conversion.

This allows the behaviour of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes and future advertising measures can be optimised.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the user's identity. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.

You will find further information on protecting your privacy in Facebook's Privacy Policy: https://www.facebook.com/about/privacy/.

You can also disable the "Custom Audiences" remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can opt out of Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

LinkedIn Insight Tag

Our website uses the “LinkedIn Insight Tag” conversion tool from LinkedIn Ireland United Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For more information about LinkedIn Ireland’s privacy policy, please go to https://www.linkedin.com/legal/privacy-policy.

This analysis tool allows us to record data about visits to our website like IP addresses, device and browser properties, and page events (e.g., page visits). LinkedIn does not provide any personal data and only offers anonymized information about the website target group and advertising performance. This allows us to record the effectiveness of LinkedIn’s advertisements for statistical and market research purposes.

The direct IDs of the members will be removed by LinkedIn within 7 days to pseudonymize the data. LinkedIn will then delete these remaining pseudonymized data within 180 days.

The data collected by LinkedIn cannot be allocated to specific individuals by us as the website operator. LinkedIn will save the recorded personal data of the website visitors on its servers in the U.S. and utilize them within the framework of its own advertising measures.

The use of LinkedIn Insight is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding declaration of consent was requested (e.g., consent to storing cookies), the processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

LinkedIn members can control the use of their personal data for advertising purposes in their account settings. You can deactivate the Insight tag on our website via the following link (“opt-out”): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Analysis by wiredminds

Our website uses the tracking pixel technology of wiredminds GmbH (www.wiredminds.de) to analyse visitor behaviour. Data may thereby be collected, processed and stored, and used to create usage profiles under a pseudonym. Where possible and practical, these usage profiles are completely anonymised. Cookies may be used for this purpose. Cookies are small text files that are stored in the visitor's internet browser and serve to recognise the browser. The data collected, which may also include personal data, is transmitted to wiredminds or collected directly by wiredminds. wiredminds may use information left by visits to the website to create anonymous usage profiles. The data obtained in this way will not be used to personally identify the visitor to this website without the separate consent of the data subject and will not be combined with personal data relating to the bearer of the pseudonym. If IP addresses are recorded, they are anonymised immediately by deleting the last block of numbers.

Exclude from tracking.

6. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website from one of our subsidiaries (Heidolph North America or Heidolph Korea Ltd.), we need an email address from you and information that allows our respective subsidiary to verify that you are the owner of the email address provided and agree to receive the newsletter. Further data is not collected or only collected on a voluntary basis.

The data you provide will be transmitted to the respective subsidiary (Heidolph North America or Heidolph Korea Ltd.) whose newsletter you would like to receive and processed by them exclusively for the purpose of sending the newsletter. The transmission to our subsidiaries in third countries takes place on the basis of your consent according to Article 6 (1) (a) GDPR).

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Article 6 (1) (a) GDPR). You have the option at any time to object to the processing of your data for the purpose of sending the newsletter by clicking on the objection link provided in the email, by emailing datenschutz@heidolph.de or by telephone. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

7. Interest-based communication

If you use offers listed on this website, such as product information, offer/service requests, white papers, information on product training, etc., we will inform you exclusively based on your interests. For interest-based communication, we use the contact details you provide, such as email address, telephone/fax number, address.

The data you provide will be processed to carry out pre-contractual measures (Article 6 (1) (b) GDPR) and to safeguard our legitimate interest (Article 6 (1) (f) GDPR).

You have the option at any time to object to the processing of your data for the purpose of interest-based communication in the future, e.g. by clicking on the objection link provided in the email, by emailing datenschutz@heidolph.de or by telephone.

Your data will be stored by us until you object to the processing or the purpose of the processing no longer applies, and then completely deleted.

8. CRM systems

Depending on the location, we use different CRM systems that enable us, among other things, to manage existing and potential customers as well as customer contacts and to organise sales and communication processes. The use of CRM systems also enables us to analyse and optimise our customer-related processes.

We use the following CRM systems:

Heidolph Instruments GmbH & Co. KG uses SAP CX. SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany (https://www.sap.com/germany/about/legal/privacy.html). SAP CX is a customer experience management system that is used, among other things, for interest-based communication (see 7).

Heidolph North America uses Zoho CRM. Zoho Corporation Pvt. Ltd., Estancia IT Park, Plot No. 140 151, GST Road, Vallancherry Village, Chengalpattu Taluk, Kanchipuram District 603 202, India (https://www.zoho.com/privacy.html). Zoho CRM is a service used, among other things, to organise and analyse the sending of newsletters (see 6).

Heidolph Korea Ltd. uses ActiveCampaign. ActiveCampaign, Inc., 1 N Dearborn, 5th Floor, Chicago, Illinois 6060, USA (https://www.activecampaign.com/privacy-policy).
Active Campaign is a service used, among other things, to organise and analyse the sending of newsletters (see 6).

9. Plugins and tools

YouTube

Our website uses plugins from YouTube, which is operated by Google. The site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited.

If you are logged in to your YouTube account, you enable YouTube to assign your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

Further information on the handling of user data can be found in YouTube's Privacy Policy: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This site uses "web fonts" provided by Google for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. As a result, Google learns that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and attractive presentation of our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's Privacy Policy: https://www.google.com/policies/privacy/.

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the US and stored there. The provider of this site has no influence over this data transfer.

Google Maps is used in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

Further information on the handling of user data can be found in Google's Privacy Policy: https://www.google.de/intl/de/policies/privacy/.

10. Data not collected from the data subject

We not only process personal data that we receive directly from you, but also use our own research and data from third parties to supplement and validate it. Pursuant to Article 14 GDPR, we would like to inform you below about the sources and the categories of data that we use when researching or collecting data from third parties. The legal basis is the principle of "correctness" pursuant to Article 5 (1) (d) GDPR and the protection of our legitimate interests for the purpose of verifying and updating our database in accordance with Article 6 (1) (f) GDPR. The data will only be used for the purposes stated in this Privacy Policy. It is only used for advertising purposes if we have the appropriate consent.

10 a) Dealfront (formerly Echobot)

Our website uses the Dealfront tool to generate commercial leads, i.e. to recognize company visits to our website as potential prospects for our services or information. Only IP addresses of companies or businesspersons are processed for these purposes; the IP addresses are processed anonymized by shortening the last two digits;

Service provider: Dealfront Group GmbH, Durlacher Allee 73, D-76131 Karlsruhe, Germany; Website: www.dealfront.com; Privacy Policy: www.dealfront.com/privacy-notice/ ; Further information on Dealfront and compatibility with the General Data Protection Regulation: www.dealfront.com/gdpr/; Data protection centre incl. data protection information for data subjects: www.dealfront.com/privacy-center/

11. Online surveys

As part of our quality management, we conduct regular online surveys. The processing of your data for this purpose is based on your consent (Article 6 (1) (a) GDPR) and is of course voluntary. We use the Lamapoll survey tool from Lamano GmbH & Co. KG, Prenzlauer Allee 36G, 10405 Berlin to collect and evaluate the data.
For more information on the security and use of data at Lamapoll, please visit:
https://www.lamapoll.de/Support/Datenschutz