Product
Hei-SHAKE Storytelling „Living in Motion“
February 2025
Author: Heidolph
- Brand
- Product
The campaign „Living in Motion“ is a tribute to the beauty of movement, to the power that creates something new and guarantees reliability
The Energy of Motion – Physics Simply Explained!
Our world is characterized by motion in all its facets: The leaves of a tree dancing gently in the wind; the little boy running happily across the meadow; the microscopic analysis of a substance in the laboratory; or the rhythmic back-and-forth of objects on a laboratory shaker. Only when the movement stops do we realize how essential it is. Because without movement, the earth would stop turning; without movement, everything would come to a standstill; without movement, there would be no more life.
Everything that moves therefore carries energy. However, this energy of motion, or kinetic energy, is never lost. It can be transformed or transferred from one body to another. Motion is therefore more than just a physical state - more than the changed position of an object or a person's joints. It is the engine of progress, the pulse that drives innovation.
Energy is released through motion. This is how life awakens. This is how life is sustained.
Motion in the Microcosm of Cells
Cells are the smallest units of life. As different as living beings or organisms are, so different are the cells that make them up. For this reason, bioscientists are studying the properties and parameters that lead to the preservation and reproduction of cells. For example, important human hormones such as insulin can now be produced quickly and easily using bacterial or yeast cultures, which has revolutionized the treatment of diabetes.
The viability and growth of cells are of the utmost importance in the Life sciences. Movement plays a decisive role in this. The use of platform shakers, for example, prevents clumping and increases the availability of oxygen and nutrients for the cells. This comprehensive and exciting topic is described in detail in our Basics Paper „What is shaking?“.
We celebrate this dynamic that drives science and research with the “Living in Motion” marketing campaign. It captures the rhythm of flowing movements in the microcosm, perfectly orchestrated processes in the laboratory. It is about the invisible processes, the harmonious currents in media preparation, precise vibrations and the quiet mechanics behind every success.
Bio Research Made Easy
This is where Heidolph's expertise comes into play under the slogan research made easy. With each of our devices, we help researchers to focus on the essentials: their work - being able to reproduce results flawlessly - and their samples - keeping them alive.
In addition to biological laboratory risks caused by substances such as viruses, bacteria or fungi, the instruments used in the laboratory can also be a source of danger. We are aware of this. That is why our devices are not only tested for quality, robustness and user-friendliness, but also for safety in continuous use. When developing our new Hei-SHAKE Orbital Core orbital shaker, we paid particular attention to very low self-heating in laboratory applications with very sensitive samples. This value is a maximum of +1.5 K on the shaker platform. This is particularly important for prokaryotic cell cultures and proteins, which could be damaged by excessive heating.
Overall, „Living in Motion“ is a tribute to the beauty of movement, to the power that creates something new and guarantees reliability. It is more than a product presentation - it is a perspective that focuses on the essentials: movement as a source of progress. Hei-SHAKE Orbital Core becomes the symbol of a world in which movement means precision and progress becomes tangible. It embodies a new dynamic - quiet, efficient, constant.
Find out more about Hei-SHAKE Orbital Core, its innovative drive concept and its unique features. An incomparable orbital shaker in terms of performance, sustainability and price.
