Home Home

Brand

Core, Expert, or Ultimate – Which solution level for which customer?

January 2025

Heidolph Author: Heidolph

In an increasingly dynamic and competitive world, a strong brand identity is becoming an indispensable foundation for companies. It is more than just a logo or a slogan - it is the heart of our brand, creating trust, inspiration and clear added value for our customers. In this article, we would like to give you an insight into how our brand lives and creates sustainable added value through its identity. Immerse yourself with us in the values and vision that define us and drive us every day.

What are Heidolph's characteristics?

Reliability: We offer very reliable and durable products and systems - made in Germany. Reliability is the be-all and end-all in several areas of research, e.g. the good calibration of measuring instruments and the ability to reproduce test results. Heidolph strives to guarantee this reliability with its products and services.

Empathy: We offer a first-class service to our customers and distributors. An empathetic approach does not mean that we only sell products, but we offer customized solutions and ongoing comprehensive support to ensure that our customers - also via our partner network - can effectively use the equipment to advance their research and achieve their goals.

Solution-oriented approach: We work together to analyze the specific needs, challenges and goals of our customers. It means that we actively listen to researchers, scientists and technicians to understand the requirements and concerns when selecting and using laboratory equipment. Our support begins with equipment selection, installation, training and ongoing maintenance, and only ends when we have found the optimal solution for your laboratory.

What does Heidolph offer?

Exceptional Quality

Exceptional Quality

Made in Germany

Made in Germany

Excellent service

Excellent service

This is research made easy. You dedicate yourself fully to your work and we take care of everything else. From reliable and robust devices to application-specific advice and excellent service, Heidolph is always there for you.

We are passionate about developing first-class products for an unforgettable experience. To make the product experience possible from the very first moment, we have designed and named each device across all products. This has resulted in the names and models Core, Expert and Ultimate, which have to meet the individual and detailed requirements of your laboratory during development.

The basis for reliable results. The Core devices are aimed at laboratories that rely on user-friendly, robust and rather cost effective devices for everyday applications. The Core model offers efficiency in its simplest form at premium level.


Developed for more demanding scientists. The Expert devices are ideal for researchers who require precision and flexibility. With advanced features, the Expert model offers high efficiency and ease of use.



Top performance for the highest demands. The Ultimate devices enable maximum precision thanks to state-of-the-art functions and automated technology. Ideal for laboratories where the highest standards of reliability and innovation are required.


 

Of course, your product journey is ever evolving. Today's Core customer can be tomorrow's Ultimate customer; just like the Expert customer of a rotary evaporator can be a Core/Core+ customer of a magnetic stirrer - depending on the budget, goals and requirements of the application.

If you have been a customer of ours for many years and are no longer familiar with the new names of our products compared to the old names, we have a nice overview for you to help you understand: 

Have a look

We encourage you to browse through the devices and work with your local Heidolph Solution Specialist for the most ideal product package. We are happy to assist in your product journey.